The Senior Product Manager will be responsible for the overall profit and loss (EBITDA) of the business segment.
The primary responsibilities of the Product Manager is to:
Manage the Product Line Team
· Monitor business results. Initiates and updates actions to achieve or exceed annual EBITDA targets in the AOP.
· Ensures products sales records are analyzed and performance is evaluated against sales targets. Supports and is committed to Lean Six Sigma improvement process.
· Works with production to ensure product availability meets customer needs.
· Coordination, support, and participation in the Stage Gate process and the situational analysis system.
Deliver Profitable growth
· Responsible for delivering overall EBITDA for assigned product line platforms.
· Expand profit margins through effective pricing strategies and cost controls
· Manages and reviews the product pricing process including approving price deviations, discontinues unprofitable products, and implements price increases
· Monitors product gross margins and profitability against control standards.
· Takes customer and market trends, feedback, and opportunities to create technology focus.
· Drives measurement and tracking activities including market size, market share, and ROI.
· Oversees the product management function to set/negotiate goals and budgets, develop pricing strategies to achieve in-market category positions; sets parameters around category investment mix.
· Creates value proposition for the products and industry, focusing on the customer and ensuring product quality and consistency.
Manage and optimize the current product offering
· Develop and implement a product line strategy to support strategic plan
· Oversee new product launches.
· Ensures that product introductions support the specialization strategy and meet the launch requirements of the Stage Gate process.
· Establish clear measurement and management of product profitability, and proactive management of product mix.
· Directs or monitors a supporting staff in the management of existing product groups, new product development and programs.
· Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature.
· Develops or reviews product forecasts for management approval.
· Supervise or monitor the development of technical literature, advertising campaigns, definitions, specification, and performance standards.
· Work closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
· Direct or oversee the development and introduction of new products with sales, research, manufacturing, and distribution.
· Develop, review and coordinate product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
· Ensure customer and sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving.
· Develop contacts with major customers and suppliers.
· Conduct executive marketing / sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develop business at target accounts.
· Coordinates and attends various trade/organization functions to develop business contacts and gather market information.
Qualifications
Desired Skills
· Successful track record of effective goal setting to achieve strategic business objectives
· Complex thinking skills in translating customer needs into solutions
· Effective communication skills; oral, written and presentation
· Self-motivated
· Excellent cross functional collaboration skills
· Effective change management experience
· Budgeting experience
· Product pricing experience
· Strong computer skills in Excel/PowerPoint/Access with Tableau proficiency a plus
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