Job Description

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our transportation client is seeking a Senior Marketing Specialist (B2B) who will help support growth and enhance the brand by developing, implementing, and executing strategic marketing plans.

Essential Duties and Responsibilities:

• Manage day-to-day marketing activities and develop and deploy communications that reflect the business initiatives, grow marketplace awareness, and promote positive brand perception. Can include social media, graphics, copywriting, digital media placements, partnerships and sponsorships, web, sales collateral, and more.
• Manage the social media accounts by creating campaigns and graphics, maintaining editorial calendar, scheduling posts, conducting engagement/performance analysis, and monitoring company page for messages, tags, notable followers, etc.
• Lead the paid digital media initiative, mainly PPC and sponsored social media but may evolve to include other digital media. Develop posts and campaigns, monitor and adjust campaigns based on performance, report on final performance and make future recommendations.
• Closely monitor and report on digital performance through CRM, Google Analytics, SEO/SEM, and social performance to draw conclusions that inform future strategy.
• Manage deliverables of partnerships and sponsorships with various organizations.
• Lead coordination and execution of events, whether as a host, exhibitor, or sponsor.
• Perform certain administrative tasks as needed.

Qualifications:

• Strong expertise in digital marketing, paid media, social media, SEO, and content strategies.
• Strong verbal and written communication skills.
• Ability to quickly learn and process information.
• Organization and time management skills.
• Desire to learn and succeed.

Education and/or Experience Required:

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years of experience in marketing.

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