Job Description
Roles and Responsibilities:
Key Responsibilities
Design and implement cross-channel marketing journeys using Journey Builder, Email Studio, and Mobile Studio.
Integrate Salesforce Data Cloud to build dynamic audience segments and enable real-time personalization.
Set up and manage connections between Marketing Cloud and Sales Cloud using Marketing Cloud Connect.
Leverage Data Cloud for identity resolution, customer profile unification, and behavioral segmentation.
Use AMPscript and SSJS to personalize content and enhance email/SMS campaigns.
Build automation workflows using Automation Studio for triggered campaigns and data processing.
Collaborate with Sales Cloud users to sync leads, contacts, and campaign influence metrics.
Work with stakeholders to gather requirements, design technical solutions, and ensure delivery of high-impact marketing initiatives.
Provide insights and reporting on campaign performance using Datorama or Marketing Cloud Intelligence.
Required Skills and Experience
4 6 years of hands-on experience with Salesforce Marketing Cloud.
Solid understanding of Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio.
Proficient in AMPscript, SSJS, and using APIs for integrations.
Experience with Salesforce Sales Cloud data objects (leads, contacts, opportunities).
Experience working with Salesforce Data Cloud for customer unification and segmentation (preferred).
Experience with Marketing Cloud Connect or integration tools like MuleSoft.
Familiarity with data extensions, contact builder, and subscriber management.
Strong communication and stakeholder management skills.
Salesforce certifications in Marketing Cloud Consultant, Marketing Cloud Email Specialist, or Data Cloud Consultant are a plus.
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