Job Description

ABOUT

At Earl Enterprises® bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Bertucci’s, Bravo, Brio, Earl of Sandwich, Rock & Reilly’s, Seaside on the Pier, Chicken Guy! and Burrata House to name a few. Earl Enterprises® continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.

OPPORTUNITY

The Director of Marketing is responsible for developing and executing the marketing strategy for Chicken Guy! This position will play a pivotal role in shaping and executing marketing strategies that drive brand recognition, customer loyalty, and revenue growth for Earl Enterprises. This role requires a creative and data-driven leader with a deep understanding of the quick-serve and fast casual restaurant industry, and consumer trends. This position will also be responsible for creative and content for the websites and will ensure all online brand information is current.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

WHAT YOU’LL DO

• Plan, organize, monitor, and lead the enterprise marketing projects and ensure resource alignment, engagement and commitment
• Drive the marketing strategy, aligned with brand standards, execution and budget
• Manage marketing processes, plans and spend optimization across digital properties and device types.
• Develop, execute and monitor local store marketing strategies and collaborate with franchisees on the same
• Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence
• Optimize online content for maximum visibility and ranking on search engines
• Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, and Blog
• Assist in the ongoing development and upgrade of the corporate websites and specific landing pages
• Develop and monitor interactive presence including social media and online media
• Generate content and ideas for promotions on social media channels
• Measure the impact of social media on overall marketing efforts
• Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors
• Monitor and utilize new media and technology as they emerge
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities
• Engage with site visitors/guests when appropriate and disseminate guest feedback through proper channels
• Ensure consistency between interactive and traditional media: content, branding, and offers
• Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers
• Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change
• Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success
• Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.)
• Manage online ordering and ecommerce platforms
• Manage email marketing initiatives and overall calendar

WHAT WE’RE LOOKING FOR

• Experience in quick-serve or fast casual restaurant industry marketing is a must with franchise experience a major plus
• At least 7 years of experience planning and developing successful online marketing campaigns and strategies
• At least 7 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
• At least 3 years of experience managing direct reports
• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
• Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
• Experience in marketing on all social media channels
• Extensive understanding of online marketing industry trends and tactics
• Strong interpersonal skills and ability to build professional relationships
• Strong communication skills for interacting with senior management
• Excellent verbal, written, and analytical skills

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