Job Summary:
As our Digital Marketing Strategist , you will take ownership of Google Ads campaigns and curate an ecommerce website tailored to the Canadian marketplace. You will drive revenue growth by optimizing ad performance, merchandising the website, and creating a seamless customer journey. Success in this role requires strong analytical skills, attention to detail, and a creative eye for design while adhering to brand guidelines.
Key Responsibilities:
· Manage performance and budgets for Google Ads campaigns, optimizing for maximum ROI.
· Merchandise and curate the ecommerce website to improve sales and enhance customer experience.
· Plan and execute website promotions to boost traffic and conversions.
· Ensure website content is consistent, accurate, and up to date.
· Collaborate with the ecommerce and marketing teams to align advertising efforts with broader brand goals.
· Provide detailed reports and actionable insights on website and ad performance using Google Analytics and other tools.
· Stay up to date with industry trends, emerging technologies, and strategies to increase revenue and ad performance.
Qualifications:
· Bachelor's degree required.
· Minimum of 3 years of experience managing Google Ads campaigns with a strong track record of success.
· Proven experience in ecommerce merchandising and running website promotions.
· Basic knowledge of HTML and CSS.
· Strong familiarity with the Canadian market and its unique needs.
· Advanced competency with Google Analytics or similar platforms for performance tracking and optimization.
· Exceptional attention to detail and a data-driven mindset.
· Excellent written and verbal communication skills.
· Ability to thrive in a fast-paced, collaborative environment while juggling multiple projects.
· Experience increasing sales and traffic on retail ecommerce sites.
Preferred Skills:
· Magento backend experience.
· Fluent in French.
· Experience with Facebook and Instagram Ads.
Occasional lifting of 10# or less (less than 15% of the time) generally at waist level, some above/below waist, none above shoulders. Must be able to do desk work, which includes computer work for extended periods of time. Requires standing (less than 5% of the time). Travel of up to 5% of the time, generally via airplane, may be required.
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